Wednesday, 19 October 2011

Observation Of Apple Products.

Reading this article about "4 Ways Steve Jobs and Apple Changed the Music Industry" had me cringeing a bit.

First of all, the sentence "For starters, the iPod meant that a listener could hear any song in his library at any time. This allowed users to create their own personal soundtracks, instead of being constrained by a particular time, place or media."

Oh dear, what a hardship! Isn't it terrible being constrained by a particular time, place or media? Even though you can still pick any specific cd and type of music from your collection to listen to, this still isn't sufficient. It has to be a particular song itself to suit your mood for that 5 minutes you are in. Really, there is no need to be that particular! I could never be that specific in wanting to hear a certain song at the present moment I am in.

I laughed at this sentence: “I was on the crosstown bus in Manhattan during a snow storm and had a sudden urge to listen to some Bob Marley. Needless to stay it brightened up my mood and showed me the power of the iPod."

Good grief, that's a bit dramatic. It sounds like a sales pitch to me. It doesn't sound a natural feeling someone would have in this scenario. I can honestly say I've never had a sudden urge to listen to a particular music artist. And definitely not during a snow storm.

Using iTunes is the most popular method of buying music today, but for me, I much prefer to have the product physically in my hands after I've bought it. I like to look at the sleeve and read the notes and lyrics inside after I have put the compact disc in the cd player to play. You can't do that with a downloaded music file. It just sits there anonymously in your device without any character. I will always buy cds rather than download music.

As for the musician heavily using Apple programmes, he says “Live, I use a MacBook Pro with Ableton. In the studio, on a Mac pro, Cubase & After Effects.” He is "now dependent on Apple products to manufacture and refine his sound." I think manufacture is the keyword here. This isn't the natural sounds of a song being written from the heart, but a song manufactured together by computer sounds.

And that's what I hear when I am subjected to modern music on the radio and satellite tv music channels. Songs that have been constructed on a computer, heavily weighed down in production so you can't hear a natural voice or natural instruments. Not much soul and passion being put into that type of music.

I have never owned an iPod or had a need for one. I have never used iTunes or had a need to use it. And I have never used Apple programmes to record music or had a need to do so. But it doesn't stop me making observations about the product!

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